Privacy policy

Last updated: 7 May 2026

At Pure Pulses, your privacy matters. This policy explains what personal information we collect, how we use it, and how we protect it when you visit our website or make a purchase.

Information We Collect

When you interact with our store, we may collect the following:

Information you provide directly: Name, billing and shipping address, email address, phone number, and payment details. Payment information is processed securely through Shopify Payments. Pure Pulses does not store or have direct access to your full card details.

Information collected automatically: When you browse our website, we may automatically collect your IP address, browser type, device information, pages visited, and referring source. This data helps us understand how our site is used and improve your experience.

How We Use Your Information

We use your information to process and fulfill orders, communicate with you about your purchase or support requests, prevent fraud, improve our website, and send marketing emails if you have opted in.

We only collect data that is necessary for these purposes.

Cookies & Tracking

We use cookies and similar technologies to keep your cart functional, support site security, and understand how visitors use our website. We use Google Analytics to collect anonymised data about site traffic and user behaviour. You can opt out of Google Analytics at any time using Google's opt-out tool.

You can also manage or disable cookies at any time through your browser settings, though some site features may not function correctly if cookies are disabled.

Marketing Communications

If you subscribe to our newsletter, we may send you emails about products, promotions, and updates. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

Sharing Your Information

We do not sell your personal information. We only share data with trusted third parties where necessary to operate our store, including Shopify (website and payments), shipping carriers, and analytics services. All third parties are required to handle your data securely and only for the purposes we specify.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy. Order and transaction data may be retained for up to 7 years for legal and accounting compliance. Marketing data is retained until you withdraw your consent.

Your Rights

In accordance with the Australian Privacy Act 1988, you have the right to access the personal information we hold about you, request corrections, and ask us to delete your data where applicable. To exercise any of these rights, please contact us using the details below.

Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, misuse, or loss. However, no method of transmission over the internet is completely secure.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those external sites and encourage you to review their policies independently.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect operational or legal changes. The most current version will always be available on this page.

Contact Information

Store Name: Pure Pulses
Email: support@purepulses.com
Phone: +61 480 810 896
Address: 23 Erskine St, Sydney NSW 2000, Australia

Support Hours:
Monday to Friday: 9:00 AM – 5:00 PM AET
Saturday and Sunday: Closed

Response Time: Within 24 hours during business days. Messages received on weekends are answered on Monday.